Jay-Z sells Rocawear brand – Beyonce set to appear as London Fog’s new Spokesperson?
Rapper /mogul Jay-Z has entered into a deal to sell his popular hip-hop line of clothing Rocawear to Iconix Brand Group for a reported 205 million dollars. However what if as part of the deal, Jay-Z’s girlfriend and current Sports Illustrated Swimsuit cover girl, Beyonce Knowles was to be the new spokes model for one of Iconix’s most popular brands, London Fog?
A slight departure from the Champs-Élysées set, London Fog is commonly sold at Marshall’s Department stores and sometimes at Sears along with other discount brands. Beyonce’s campaign for London Fog would probably be shot in Angle Inlet, Minnesota, the northern-most city in the continental United States.

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Far from the glamour of the recent Sports Illustrated Shoot in, Key Biscayne, Florida, Beyonce would be happy to be far from the media glitz of Jennifer Hudson and her string of awards but might have to prepare by not going for her usual bi-weekly wax. Calls to the Beyonce – Jay-Z camp have gone unanswered but we can only speculate she wants to protect the future of Destiny’s Child by growing a garden for it to flourish.


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